The link above shows how but I’m going to talk to you about why. I’ve been asked numerous times by business owners, “Is internet marketing worth the trouble?” or “Should our company do Digital Marketing?”. These questions are oft expected, as the times are changing quickly. It may be difficult to keep up with all these changes occurring in the digital age. Understandably, this is especially true when owners have businesses to maintain.
What is my answer to that question?
People are now transitioning to digital media more than ever before. Digital media is now prevalent throughout the world. Getting your business on these social media channels is a must. A trend is occurring, and has been occurring for a few years now. Not to worry though, this is just the beginning. Getting your business on social media now is the best way to adapt with the trends. There will be people who adapt, and there will be people who remain stagnant. This is what is going to differentiate how the next years play out for most business owners.
Here are 5 reasons why your business should engage in digital media marketing:
1. Levels The Playing Field
With digital marketing, your success isn’t dependent whether your business is a large corporation or an already established brand. Digital Marketing allows you to compete with the “big guys”. Anyone can establish a footprint online, if done correctly, to allow your business to grow. Even if you’re a small business wanting to grow your customer-base, or an established business wanting to plant your flag in the marketplace, digital marketing is the way to do it.
2. Cost Effective
Gone are the days of spending tens of thousands of dollars on billboard ads, TV advertisements, or magazine ads.Those are the old marketing tactics people were using to grow their business. While those were initially the only avenues, they were expensive. Digital marketing, as it’s in the early stages is extremely cost effective right now. It’s crucial to take advantage of these prices now to build and solidify your brand. You can get thousands of views, tens of thousands of views, or even millions of views of your brand with as little as $100 if performed correctly. There are strategies and techniques a few people know to get exposure at minimal cost.
3. Targeted Audiences
The goal isn’t to simply reach the masses and hope for the best. That’s like shooting dice at a craps table. Instead of paying for television advertising, social media targeting allows the business to generate leads and business through channels that target directly to the proper audience. If you want to target males from 22-30, you can do that. If you want to target women from 25-45, you can do that too. Even if your product caters to something specific like mothers living in Boston who have homeschooled children, social media and digital marketing can do that for you too.
4. Deliver Conversion
Businesses all over the world are converting by simply marketing online. This type of marketing allows the business owner to track where the sales and leads are coming from. The business owner is able to visualize the mediums which are more effective than others, and be able to determine the mediums which aren’t too effective. This type of conversion tracking allows a business to hone in on the tactics which are working best.
5. Brand Reputation
Whether business owners like it or not, they are going to get a reputation online. This can come in the form of Google Reviews, or Yelp Reviews. It’s inevitable. In order to facilitate good reputation online, it’s best to initiate brand management by taking control of your reputation. What’s the best way to do this? You guessed it. Social Media. This allows you to be in direct contact with your consumers and determine what they like and what they don’t like. This way, you can provide the best quality product or service.